The Brief
Metro Printing came to us to review and refresh their brand that had hardly changed in over 30 years of business. As a very successful Melbourne-based design, print, promotions and mailing provider, the time had come to refresh the way they present themselves in a changing and increasingly competitive market.
WHAT WE DID
A strategic workshop uncovered, amongst other things, key audience personas and business imperatives that resulted in a subtle name change to ‘Metro Print’, along with the development of a new positioning line ‘Make an impression’, and a key messaging platform. This was then followed by a redesign of their logo, and new brand guidelines that reflected their key audience profiles. The new branding was then applied to a brand new WordPress website.
