Content
Creative
Strategy
The Brief
The AMWU wanted to thank all of their members who helped shape modern Australia by working in the automotive industry up until its demise in 2017.
WHAT WE DID
TCW was engaged to create three separate books to celebrate the life of Ford, Holden plus all other automotive manufacturers’ employees, as well as documenting some of their stories on video.
The books were handed out to the employees on their last day as a keepsake – particularly poignant to those members who had worked in these factories for generations.
