Content
Creative
Strategy
The Brief
The Australian Maritime Officers Union had been using the same logo for many years and realised that this had become an impediment to attracting more members.
TCW was tasked with creating a new brand identity conveying a more contemporary presence.
WHAT WE DID
TCW came up with a brandmark based on nautical flags, with four small triangles (one for each letter of the acronym) making up the whole, leading the organisation forward.
