VicSuper Socially Conscious Campaign

We recently helped VicSuper launch an innovative new super option for people wanting to avoid investing in companies profiting from fossil fuel, tobacco, alcohol and gambling. Or in fact anything that can cause social harm.

An integrated campaign spanning radio, digital video and press got the word out that VicSuper are a fund committed to doing good in the world - helping to build a positive and relevant brand perception.

A highly targeted Facebook and eDM strategy then hit members directly with insight-led messaging that explained how they could actually look after the planet, as well as their super.