TWUSUPER Member Consolidation Campaign

To encourage existing members to consolidate other superannuation accounts into their TWUSUPER account, we developed an integrated campaign that could reach both blue and white collar workers, across a divergent transport sector that varies from large employees to single contractors, truck drivers to airline cabin crew.

The creative driver became a sheep dog, who worked seamlessly with our platform of ‘Round up your super’, which we applied to posters, flyers, DM and video.

This campaign generated superannuation transfers 60% above target.