Watch Your Nuts Campaign

The Consumer Action Law Centre approached us to develop a cut-through campaign targeted towards men aged 20 to 30 who are the most likely to use short-term money lenders (often called payday lenders).

We were given permission to push the boundaries and create an integrated campaign that couldn’t be missed, showcasing the pitfalls of borrowing ‘fast money’, while also providing some alternatives to avoid going into a debt spiral.

The video was viewed over 176,000 times within the first week!