The Shop Distributive and Allied Union represent Fast Food, Retail and Warehouse workers across Australia. However, each state operated under a different logo.
After conducting a brand development workshop with each branch Secretary, we were able to determine the unique characteristics of the SDA, who they represent and what they stand for as an organisation in the minds of their members.
From this process, we created a consistent brand identity and platform: ‘At work with you’. We also developed a style guide including the use of images, graphic devices and fonts for use across all branch’s communication and branding collateral.
The SDA is now united and membership is growing.