Blog - The Creative Works

5 essentials for digital marketing success The Creative Works

Prevent Someone Impersonating Your Company

The way domain names are registered in Australia changed in March 2022. It’s the biggest shake-up to domain names in the last 20 years. Find out what the biggest risks and opportunities are for your business or organisation. What are the changes to domain names? If you currently have a website based in Australia, you […]

Maximise the Power of Google Analytics 4 (GA4)

Google Analytics (GA) has long been the preferred tool for tracking and analysing website performance. However, the most significant change in 10 years occurred on July 1 when Universal Analytics (UA) was replaced by Google Analytics 4 (GA4). This article aims to provide you with information on unlocking the power of GA4. GA4 unlocks multiple […]

Creating User-Friendly Digital Experiences for Social Good

In today’s digital world, technology has become a powerful tool for driving social change. From non-profits and social enterprises to socially-conscious brands, organisations are increasingly leveraging digital solutions to create positive impact. However, to truly make a difference, it is crucial to prioritise the needs and preferences of the end-users – the people who will […]

Tips for Effective Website Design and Development

Are you looking to create a website that stands out and drives results? With so many businesses competing online, it’s important to have a website that not only looks great but also performs well. In this article, we’ll explore some tips and best practices for effective website design and development. By following these tips and […]

Creating Authentic Narratives for Socially-Conscious Brands

Storytelling has always been a powerful means of communication, connecting people and evoking emotions. In today’s digital age, storytelling has taken on a new form with the advent of digital platforms and technologies. Socially-conscious brands in particular, are leveraging the power of digital storytelling to create authentic narratives that resonate with their audiences and drive […]

From Concept to Execution: How Creative Agencies Bring Ideas to Life

Have you ever wondered how creative agencies turn ideas into reality? From concept to execution, the process can be complex and time-consuming. In this article, we’ll take a closer look at how creative agencies bring ideas to life. By understanding the process that creative agencies use to bring ideas to life, you can gain a […]

How Strategy, Creativity and Digital Tactics Can Amplify Social Impact

In today’s fast-paced digital landscape, brands have a unique opportunity to go beyond just selling products or services and make a meaningful social impact. Purpose-driven branding has emerged as a powerful strategy for socially-conscious brands to connect with their audiences on a deeper level, inspire action, and drive positive social change. By combining effective strategy, […]

Best Practices for Building a Strong Social Media Strategy

Are you looking to improve your brand’s social media presence? Building a strong social media strategy is essential for any creative brand looking to connect with its target audience online. In this article, we’ll explore some best practices for developing an effective social media strategy. By following these best practices, you can build a strong […]

From Awareness to Action: How Digital Marketing Can Drive Social Change

In today’s digital age, where information and communication are at our fingertips, digital marketing has become a powerful tool for driving social change. With the ability to reach and engage audiences on a global scale, digital marketing can raise awareness, inspire action, and drive meaningful social impact. In this article, we will explore how digital […]

How Data-Driven Marketing Can Improve Customer Engagement

In today’s world, customers expect more personalised experiences from the brands they engage with. According to a survey conducted by Epsilon, 80 per cent of customers are more likely to do business with a company if it offers personalised experiences. This is where data-driven marketing comes in. Data-driven marketing uses customer data to provide more […]

Strategies for Engaging and Mobilising Socially-Conscious Audiences

Brand advocacy has become a crucial element for socially-conscious brands and organisations to amplify their impact and create meaningful change. Building a loyal and engaged community of brand advocates can not only help raise awareness but also motivate audiences to take action, drive social change, and make a positive difference in society. In this article, […]

Creating Compelling Content: Tips for Effective Copywriting and Storytelling

In today’s digital age, content is king. But with the ever-increasing amount of information available online, it can be challenging to create content that truly stands out. That’s where effective copywriting and storytelling come in. In this article, we’ll explore some tips for creating compelling content that will captivate your audience and leave a lasting […]

Innovative Approaches to Digital Fundraising: Going Beyond the Donation Button

Non-profit organisations play a crucial role in addressing societal issues and making a positive impact on communities. However, traditional fundraising methods can be challenging, time-consuming, and resource-intensive. With the rise of digital technology, non-profits have the opportunity to explore innovative approaches to fundraising that go beyond the traditional ‘donation button’. In this article, we will […]

How to Stay Ahead of the Competition: Insights from Leading Creative Agencies

It’s essential for companies to stay ahead of the curve in order to thrive. But how do the leading creative agencies manage to stay ahead of their competition? What insights and strategies do they use to ensure their clients stand out in the crowd? In this article, we’ll explore some of the key tactics used […]

5 Essentials for Digital Marketing Success

Struggling to get your groove back? Never fear, here are our top 5 digital marketing tips to get you on your way. Responsive website Do you need it? If you want search engines to find you and your audience to keep loving you – then yes. Most traffic referral will probably come via social media […]

A Beginners Guide to SEO

You sell spades. I want a spade. I open up Google, type in ‘spades’, and get 24,800,000 results in less than a third of a second. Where are your spades? What is Search engine optimisation? Search engines trawl through hundreds of signals to see if your website matches a search request. When a search is […]

How to Boost Your Value Proposition

Good sponsorship agreements should boost brand awareness and increase customer or client engagement, which can then strengthen your promotion of the benefits of your product or service. This is not the time for direct marketing, but rather sharing a space with an appropriately aligned organisation that in some way provides value in exchange for money […]

10 Basic Tips for Adwords and Analytics

Lists for retargeting. This is like the holy grail and you should be creating lots of them! An ad is to drive new visitors to your website. Once there, you can track what they do and add them to remarketing lists based on their behaviour. Personalised messages. Have display ads ready to go for each […]