The Brief
Vision Super needed a compelling value proposition that communicated to both existing and new members the benefits it can provide when it comes to planning and preparing for retirement, as well as during retirement. The brief also required Vision Super Retirement to have its own distinctive look and feel that complimented the Vision Super masterbrand.
WHAT WE DID
A big part of empowering people is making something daunting (like preparing for retirement) feel simple and easy to achieve. So we broke down the process into three motivating words, to give prospects a greater chance of succeeding. First, we provoked members to take action, then we asked them to choose which method/s they’ll select, and finally we reminded them what this journey is all about.
