Creative
The Brief
Abbe Packaging is one of Australia’s oldest and largest corrugated cardboard and paper packaging manufacturers. They came to us after a period of company consolidation, noting that their brand had not been reviewed in decades and was now overdue.
WHAT WE DID
A series of strategic workshops reviewed the company name, competition and audience profiles (among other things) and lead to a comprehensive strategic marketing output that provided a blueprint for brand hierarchy, positioning line, key messaging and brand story. We then carried out an in-depth exploration of logo directions before delivering a complete redesign, including new brand guidelines.
