The Brief
As Australia’s peak association for an evidenced-based approach to well-being, Positive Education Schools Association (PESA) leads, promotes and fosters the implementation and development of Positive Education. The arrival of a new CEO resulted in a review of the brand and all communications collateral. This led to a request to us for an interim brand refresh, that would be evolutionary, not revolutionary.
WHAT WE DID
This brand refresh relied on a thorough review of all existing communications materials and channels by both our marketing and design teams to reveal the breadth of improvements required to significantly improve the brand. As a result, we ‘matured’ the colour hierarchy, simplified the logo, and strengthened the visual and content structures of key communications collateral.
