The CFMEU is one of Australia’s most iconic unions and it needed a national brand to properly reflect its strong position in the construction industry.
The CFMEU is also one of the largest unions in Australia with branches in every state.
Whilst the CFMEU provides the same service for their members across the nation, each branch had a different logo and identity. Our job was to develop the brand so it reflected the strength of the union and it’s members.
The process not only created an iconic logo – that is now worn across building sites all over Australia – we developed a consistent brand identity including colours, graphic devices, fonts and photography.