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CASE STUDY

CALC – Watch Your Nuts Campaign

The Consumer Action Law Centre approached us to create a campaign targeted towards men aged 20 to 30 who are the most likely to use short-term money lenders (sometimes called payday lenders).

We were given permission to push the boundaries to create an integrated campaign that showcased the pitfalls of borrowing ‘fast money’, while providing some alternatives to avoid going into a debt spiral.

The video was viewed over 176,000 times within the first week.

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